November 5th 2015 is a date that will be noted down in the diaries of anyone who lives and breathes fashion. For those of you who do not know. Friday 5th November 2015 is the date that the long awaited HM X Balmain collection will officially be launched both online and in store. And to see there’s been some hype about this particular H&M collaboration would be hugely underestimating the excitement that is surrounded.
The actual campaign surrounding this collaboration has been incredible to see. As a Fashion Management and Marketing graduate, I have always been fascinated by how H&M have always marketed each of their collaborations. From the announcement of their designer collaboration at Coachella with Alexander Wang, to their beautiful collaboration with Versace (still my favourite), H&M has never seemed to have had any limits.
And this can quite frankly be said for H&M X Balmain…
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